Search Engine Optimisation: Part 2

Search Engine Optimisation and Keyword Density
Keyword density plays a good part in Search Engine Optimisation, because as spiders and bots crawl through your website pages they will take note of the most frequently used words, terminology and names, which will then depend on how relevant your page is to searches that are performed by that search engine.

It is not rare to find website pages that have a keyword density of 10% but I have found that more often than not, a percentage of about 5% is common. The percentage is worked out via a calculation, the amount of times your keyword or phrase appears on the page, divided by the amount of words that appear on the page and then multiplied by 100, to result in your keyword density percentage.

The equation looks something like this, as explained very clearly on Wikipedia, with similar values to…

(Keywords / words on page * 100)

Things that you should take into consideration with keyword density are, what keywords should be appearing on your webpage? Try looking at your title and thinking of 3 keywords that should appear in relation to the title, then try and rewrite your article so that the keywords will appear more frequently within your article, thus resulting in improved Search Engine Optimisation via Keyword Density.

Where else can the keywords be placed? Absolutely anywhere within your web page, you do not have to restrain to using keywords within the body of your content. Good examples of thinking outside the box with this idea below.

1) Throw some of the keywords in above your logo, so you not only have the image but you also have the appropriate keywords for your website.
2) Place the keywords within the Meta title, description and keywords.
3) How about linking within your own page, anchoring text to sections of web content, and placing the keywords as titles and content for these anchors.
4) Images, as discussed within the images section, give your image an alt tag, and use your keywords within this section.



Search Engine Optimisation and hyperlinks
First of all, if you are going through hyperlinks in all over the place, get the links correct. I’ve seen way too many websites whilst on my adventures throughout the internet, which place a link and when you click on it, it will take you through to that external link within the same page. People, users and readers, if you want some one to go to your website, then why send them away as soon as they come?
Rather choose the better option of allowing them to follow the link you have but into a new window or tab, it’s very simple and very effective. The code is below, where the target=”_blank” refers to opening a new window/tab.

< a h r e f = ”websiteaddress” t a r g e t = ” _blank ” > website name < / a >

Now on to how links affect your websites Search Engine Optimisation. Key rules are as follows, if you have a link related to your websites subject, then fantastic because it is likely going to be using those select words that you have as “keywords” (read keyword density), and as a result if you place the link, name the link and also add a title to the link, then a spider or robot, will see that keyword three times as much.

Coded example:
< a h r e f = "www.seoprofessor.co.uk” t i t l e =”SEO Professor 1” > SEO Professor 2 < / a >

As you can see the address has two words within it (SEO + Professor), I have now titled the link with SEO Professor, so if you hover over it you will see exactly that as a title “SEO Professor 1”, then you also have how the hyperlink will appear in your webpage in this case “SEO Professor 2”.